Kayak


Kayak is a holiday comparison website. The company’s USP is its flexibility in accommodating for hotel, flight and vehicle-hire comparison. My goal was to make this apparent

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When designing a campaign for Kayak I decided to focus on the eventual goal of a brilliant location being within arm’s reach, as Kayak makes booking so easy, it’s like the location is literally on your laptop or in your suitcase.

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Suitcases make the viewer instantly think of holidays and serve as a flexible format to display different locations across multiple ads.

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Decorating the interior of a lift with an iconic tourist attraction will bring the experience of being surrounded by thousands of years of history to the everyday setting of a lift and echo the theme of easily accessible holidays.

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As an additional feature, Kayak will introduce a text and social media bot that will instantly tell users what the best deals are. The user simply has to send their preferred trip (either a time, date, price or simply a flag emoji) and Kayak will run a quick test and send them the results back.

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