The Scratch Media brand is bold and eye-catching. I created a new typeface for the logo to reflect the unique nature of the company. The four scratches in the “A” represent the four divisions of the company.
Scratch Media consists of four divisions, each with their own media, team, and therefore, identity. The flagship Scratch Radio, Photography company Snap Scratch, a magazine named The Scratch, and Scratch TV, the video broadcasting arm.
Alternative versions of each Scratch logo were created, intended primarily for use as online avatars, the secondary logos also see use on some print projects.